AVON - CORPORATE WEBSITE, GLOBAL EMPLOYER BRAND AND INTERNAL COMMUNICATIONS
As part of their global re-branding, Avon launched “Beauty for a Purpose,” a catalyst to build conversation about accelerating the empowerment of women around the world.
Concurrent with this, Avon also developed a new employer brand, “Inspiring Work. Empowering Women.” This internal communications and recruiting campaign speaks to the unique satisfaction of pursuing a dynamic, self-directed career path with an end purpose of helping women everywhere become independent and successful.
Both campaigns were launched in over 30 countries on the same day.
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